So I was minding my own business this morning, reading online weather reports because the snow level is supposed to drop low enough today for Sacramento to get snow and I was worrying about the morning's commute. Like Sacramento drivers need a reason to crash into each other.
ANYWAY, so I was checking the weather. And this ad was on the weather.com ad page for my suburb. You may need to click on the image to en-bigger it:
The "homeowners fail to take advantage" ad is what caught my eye. Does a bearded, bare chested man with long straggly hair have something to do with refinancing? Is it a play on the Geico caveman ads? I am at a loss here.